Kumho Tires Co.―one of China’slargest tire suppliers―used toenjoy a high profile in marketing,but it turned publicity-shy on the14th Shanghai International AutomobileIndustry Exhibition (2011 Shanghai AutoShow) held on April 19-28. For most visitorsat the auto show, the burning questionis whether their favorite exhibit is usingKumho tires or not. If yes, they will probablygive up.