The China Oriental Performing Arts Group is a model for the reform of China’s cultural system
WhileChineseculturalperformances areworldrenownedfortheirhigh standards,thedifficultieslocal troupes face in generating adequate revenues from these performances has long stifled the developmentofChina’sbestperformance artists.
“We do have many talented artists, but almost all ofthem are workingfor state-owned troupes, where there hasn’t been cut-throat competition,” said Gu Xin, Chairman of the China Oriental Performing Arts Group (China Oriental), who is credited with suc-cessfullytransforming his groupfrom a stagnant performingtroupeto a profitable one.