This year’s World Earth Day, which fell on April 22, coincided with the third annual SEE-TNC Ecological Awards. The award, first established in 2005 by Chinese environmental non- government organization (NGO) Alxa Society of Entrepreneurs and Ecology (SEE) and leading conservation group The Nature Conservancy (TNC), aimed to promote Chinese NGOs to participate in environmen- tal protection and to help improve the envi- ronment. The theme of the third SEE-TNC Ecological Award was “win-win coopera- tion.”